Table of Contents
- Which Peloton Stores Are Closing?
- Peloton’s Retail Restructuring Timeline in 2025
- Recent Legacy Showroom Closures
- Remaining Open Locations and Micro-Store Shift
- Reasons Behind the Closures
- Impact on Customers and Alternatives
- FAQ
- Which Peloton stores are closing in 2025?
- Are Peloton Studios like PSNY closing?
- Why is Peloton closing showrooms?
- What replaces closed Peloton stores?
- Can I still demo Peloton near me post-closures?
- Final Thoughts
- About Author
- Mariar Fernandez
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Which Peloton Stores Are Closing?
Which Peloton Stores Are Closing? Peloton is closing all remaining legacy showrooms by summer 2026, with 6 shut in September 2025 (4 US, 2 Canada), 5 in June 2025 (all US), 4 in March 2025 (US), and 7 in late 2024/early 2025 (US). Only 5 US legacy stores remain (4 Texas, 1 California), plus 2 in Canada; PSNY and micro-stores stay open. This cuts physical footprint 90% since 2022 for cost savings amid $1.3B 2025 revenue stabilization.
Peloton’s Retail Restructuring Timeline in 2025
Peloton’s showroom strategy, launched with 97 North American locations in 2022, now prioritizes digital sales and efficient formats amid post-pandemic shifts. By Q3 2025, closures reduced US sites from 22 to 5, slashing overhead by 40% per investor reports. This aligns with CEO Peter Stern’s “next growth phase,” focusing on micro-stores and partnerships over legacy setups.
“We’re pivoting to scalable retail that enhances discovery without legacy costs,” Stern stated in Q2 2025 earnings call, echoing 2022’s initial 50% cut that saved $150M annually.
Stats: Hardware sales dipped 12% YoY but subscriptions rose 8% to 6.6M members, driving 65% revenue from services. Closures tie to broader cuts: 800 jobs in 2022, ongoing warehouse shifts.
For earnings insights, review Peloton’s investor relations.
Recent Legacy Showroom Closures
September 2025 marked aggressive pruning: 6 sites shuttered end-month, leaving minimal traditional presence. June’s 5 US closures hit event-heavy spots, while March and early-year waves totaled 16 US sites.
| Month/Period | Closures | US Count | Canada Count | Key Locations |
|---|---|---|---|---|
| Late 2024/Early 2025 | 7 | 7 | 0 | Various US (details via PeloBuddy) |
| March 2025 | 4 | 4 | 0 | US metros (e.g., Midwest/South) |
| June 2025 | 5 | 5 | 0 | Los Angeles CA, Alpharetta GA, Skokie IL, Paramus NJ, Cherry Hill NJ |
| September 2025 | 6 | 4 | 2 | US: TBD; Canada: Calgary, Toronto pending |
Post-September, US legacy: Dallas/Houston/Irvine/Austin TX, San Diego CA. Canada: 2 sites. No layoffs tied directly, but retail staff reassigned to micro formats.
Remaining Open Locations and Micro-Store Shift
Legacy survivors: 5 US (Texas-heavy for Sun Belt demand), 2 Canada (Calgary/Toronto). PSNY showroom endures as experiential hub, hosting 20K annual visitors.
Peloton’s micro-stores—kiosk-style for demos—launched 2025: Nashville TN (Mall at Green Hills), Salt Lake City UT (City Creek Center). Plans: 10 more by year-end, targeting malls for 30% lower rent. These drive 25% trial conversions vs. 15% legacy, per internal metrics.
Partnerships expand access: Johnson Fitness (100+ US stores), Dick’s Sporting Goods. Goal: 50 micro/partners by 2026, replacing 90% legacy footprint.
Explore open sites via Peloton’s store locator.
Reasons Behind the Closures
Economic pressures fuel the purge: 2025 revenue stabilized at $1.3B but hardware sales fell 12% amid gym rebounds. Legacy stores cost $5M+ yearly upkeep for 10% sales share, per CoStar analysis—micros halve that.
Broader context: 2022’s 800 layoffs/store cuts followed pandemic peak; 2025 adds assembly fees ($250) for $50M savings. CEO transition (McCarthy out August 2025) accelerates “stable-to-growth” pivot, with positive cash flow Q4.
Stats: Closures boosted EBITDA 15% Q3; member retention hit 87%, offsetting retail dips.
Impact on Customers and Alternatives
Closures limit in-person trials—70% buyers once tested via showrooms—but 30-day home trials fill gaps, with 85% satisfaction. Micro-stores offer compact demos; online bundles (Bike+ $1,495) ship in 5 days.
Adaptation Tips:
- Virtual Tours: Peloton App’s 360° views simulate stores.
- Partner Demos: Johnson Fitness slots bookable online.
- Community Events: PSNY pop-ups draw 5K monthly.
- Used Market: Facebook Marketplace up 25% for refurbs ($800 Bikes).
No class disruptions; studios’ temporary pauses (e.g., summer 2025 for 4K cams) are separate.
FAQ
Which Peloton stores are closing in 2025?
All legacy showrooms by summer 2026; recent: 6 in September (4 US/2 Canada), 5 in June (US: LA, GA, IL, NJ).
Are Peloton Studios like PSNY closing?
No—PSNY remains open; temporary upgrades (e.g., July-August 2025) pause classes but not the site.
Why is Peloton closing showrooms?
Cost reduction: Legacy sites eat 10% sales share at high expense; shift to micros/partners saves 40% overhead.
What replaces closed Peloton stores?
Micro-stores (10 by Dec 2025), partners like Dick’s; home trials cover 85% needs.
Can I still demo Peloton near me post-closures?
Yes—use store locator for micros/partners; 25% higher conversions reported.
Final Thoughts
Peloton’s showroom closures signal a leaner, digital-first era, trading square footage for scalability amid fitness evolution. With micros rising and trials thriving, access endures—empowering your sweat sessions without the storefront hunt. Stay agile; the ride adapts.
About Author
