Table of Contents
- Was Peloton Sold?
- Peloton’s Ownership History
- Rumors of Peloton Acquisition
- Current Status of Peloton in 2025
- Why Peloton Hasn’t Been Sold Yet
- Peloton’s Acquisitions and Growth Moves
- FAQ
- Has Peloton been acquired by Apple?
- What’s Peloton’s stock performance in 2025?
- Why the CEO changes at Peloton?
- Is Peloton profitable now?
- Could private equity still buy Peloton?
- Final Thoughts
- About Author
- Mariar Fernandez
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Was Peloton Sold?
Was Peloton Sold? No, Peloton Interactive has not been sold as of October 2025. The company remains publicly traded (NASDAQ: PTON) with a market valuation around $2.5 billion, focusing on AI innovations and cost-cutting amid ongoing buyout rumors.
Peloton’s Ownership History
Peloton Interactive, founded in 2012 by John Foley and partners, went public in September 2019 via an IPO raising $1.16 billion at an $8.1 billion valuation. Peak pandemic demand in 2021 pushed its market cap to $50 billion, but post-COVID shifts dropped it to $8 billion by April 2022 and $2.5 billion by March 2025. Ownership is dispersed among institutional investors like Vanguard (10.2%) and BlackRock (7.5%), with no majority stakeholder. Foley, the co-founder, stepped down as CEO in September 2022 amid scrutiny, but retains a 2% stake valued at roughly $50 million.
“Peloton’s valuation rollercoaster reflects the fitness industry’s volatility—boom in lockdowns, bust in reopenings.” – Business Insider analysis
For historical context, explore Wikipedia’s Peloton timeline.
Rumors of Peloton Acquisition
Peloton sale rumors peaked in 2022 when activist investor Blackwells Capital urged a full sale to buyers like Apple, Nike, or Disney, citing undervaluation. By May 2024, private equity firms circled for a potential buyout to refinance $1.7 billion in debt and slash $200 million in expenses by FY2025 end. CNBC reported formal talks with at least one firm, boosting PTON shares 15% that day.
In January 2024, Deepwater Asset Management predicted an Apple acquisition of Peloton for $9 billion to enhance Fitness+ and add 3 million subscribers, generating $1.7 billion in revenue. Critics noted antitrust hurdles and Peloton’s liabilities, including lawsuits over child deaths on Treads. No deal materialized; Apple spent $9 billion on other acquisitions historically, but Peloton’s fit was deemed a “distraction.”
| Year | Key Rumor | Potential Buyer | Outcome |
|---|---|---|---|
| 2022 | Full sale urged | Apple, Nike, Disney | Declined; focus on turnaround |
| 2024 | PE buyout talks | Unnamed firms | Ongoing restructuring; no close |
| 2024 | Strategic fit | Apple | Unconfirmed; shares volatile |
Current Status of Peloton in 2025
As of October 2025, Peloton has not been sold and operates independently under interim co-CEOs Karen Boone and Chris Bruzzo following Barry McCarthy’s May 2024 resignation. Peter Stern, ex-Apple VP, joined the board in January 2025 for services expertise. The company raised $996 million in funding across 9 rounds from 41 investors, but trades publicly with 6.4 million paid subscribers—down 2% YoY.
Q4 FY2025 (ending June 2025) showed $1.2 billion quarterly losses, prompting sales of used inventory and 15% workforce cuts (400 jobs). Revenue stabilized at $2.8 billion annually, with subscriptions comprising 55% ($1.55 billion). Recent moves include AI-powered Peloton IQ for personalization and the Cross Training Series hardware launch in October 2025, aiming for total wellness.
Statistics: 2 million members now strength train (up 20% YoY), signaling diversified fitness demand. For updates, see Peloton’s investor relations page.
Why Peloton Hasn’t Been Sold Yet
Multiple factors stall a Peloton sale:
- Debt burden: $1.7 billion outstanding, including $692 million term loan due November 2025—scares buyers amid 13 quarters of losses.
- Post-pandemic slump: Hardware sales fell 10% in FY2024; total revenue down 5% to $2.8 billion.
- Regulatory scrutiny: FTC probes on big tech deals (e.g., Nvidia block) deter acquisitions over $5 billion.
- Strategic pivot: Focus on AI, partnerships (e.g., Hilton, Costco), and outsourcing manufacturing reduces appeal for quick flips.
Private equity eyes cost synergies, but Motley Fool warns no premium likely without growth. X discussions echo skepticism, with users trading puts on PTON amid AI hype.
Peloton’s Acquisitions and Growth Moves
Ironically, Peloton acquires rather than sells: 8 deals totaling $3.36 billion average, latest being Latitude (engineering) and Precor (treadmills) in 2021-2022. 2025 partnerships include Truemed for HSA/FSA payments and Respin Health for menopause research, boosting subscriptions 5%.
- Hardware refresh: Updated Bike with AI coaching, available at Amazon/Dick’s Sporting Goods.
- Content expansion: 66 media events in 2025, 39 on updates.
- B2B push: Equipment in hotels/gyms; 300 Costco stores for holiday sales.
These signal independence, not sale prep. Dive into Tracxn’s Peloton profile for deal details.
FAQ
Has Peloton been acquired by Apple?
No—2024 rumors fizzled due to cost ($9B+) and liabilities; Apple focuses on Fitness+ integrations.
What’s Peloton’s stock performance in 2025?
PTON hovers at $4-7/share, down 50% YoY but up 15% on buyout spikes; market cap $2.5B.
Why the CEO changes at Peloton?
McCarthy resigned May 2024 amid losses; interim co-CEOs lead restructuring, with Stern advising on services.
Is Peloton profitable now?
No—$1.2B Q4 FY2025 loss, but subscriptions hit $1.55B (55% revenue); free cash flow targeted sans growth.
Could private equity still buy Peloton?
Possible for debt refinance, but needs $200M cuts first; no formal bids post-2024 talks.
Final Thoughts
Peloton sale speculation persists amid $2.5B valuation and AI pivots, but no transaction has occurred by October 2025—prioritizing subscriptions and partnerships instead. Investors eye holiday sales for rebounds; stay tuned for Q1 FY2026 earnings. For fitness enthusiasts, Peloton’s ecosystem endures, sale or not.
About Author
