Table of Contents
- Was Peloton Acquired?
- Peloton’s Rise and Challenges in the Fitness Industry
- Acquisition Rumors: A Timeline of Speculation
- Peloton’s Strategic Acquisitions: Building from Within
- Current Financial Health and Restructuring Efforts
- FAQ
- Has Peloton ever been acquired?
- Why do acquisition rumors persist for Peloton?
- What is Peloton’s subscriber count in 2025?
- Is Peloton profitable now?
- Could Peloton be acquired in the future?
- Final Thoughts
- About Author
- Mariar Fernandez
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Was Peloton Acquired?
Was Peloton Acquired? No, Peloton Interactive has not been acquired by another company as of October 19, 2025. While it has been a frequent acquisition target with rumors involving Apple, Amazon, and private equity firms, the company remains independent and focused on internal restructuring for profitability.
Peloton’s Rise and Challenges in the Fitness Industry
Peloton Interactive revolutionized connected fitness during the COVID-19 pandemic, blending high-end exercise equipment with live-streamed classes. Launched in 2012, the company hit peak valuation of over $50 billion in early 2021, driven by surging demand for home workouts. By fiscal year 2021, revenue soared to $4 billion, up 120% year-over-year, fueled by 2.3 million connected fitness subscribers.
Post-pandemic, Peloton faced headwinds as gyms reopened and economic pressures mounted. Hardware sales plummeted 27% year-over-year in Q3 FY2025 to $205.5 million, reflecting reduced demand for premium bikes and treadmills priced at $1,500–$3,000. Total revenue dipped 2.8% in FY2024 to $2.71 billion, marking the third consecutive annual decline. Despite this, the subscription segment grew 2.3% in Q4 FY2024 to $431.4 million, highlighting Peloton’s shift toward recurring revenue models.
Key statistics underscore the pivot:
- Subscribers: 6.4 million total members, including 3 million paid connected fitness users and 573,000 paid app-only subscribers as of Q3 FY2025.
- Net Loss: Improved to $552 million in FY2024 from higher prior losses, with Adjusted EBITDA turning positive at $18.6 million in Q4 FY2024.
- Debt Load: $1.7 billion as of March 2024, including a $692 million term loan maturing potentially in November 2025.
Peloton’s CEO Peter Stern emphasized independence in June 2025, stating, “I was not hired to sell this company. I was hired to bring this company back to growth.” This resilience amid acquisition speculation keeps Peloton relevant in the $30 billion global fitness equipment market.
Acquisition Rumors: A Timeline of Speculation
Peloton has dodged full buyouts but fueled endless rumors since its 2020 IPO. Early 2022 saw shares surge 15% on reports of interest from Amazon and Nike, with activist investor Blackwells Capital pushing for a sale to Apple or Disney. Analysts like those at Cowen & Co. dismissed deals as unlikely, citing Peloton’s “early innings” in global expansion.
In 2024, speculation intensified:
- Apple Buzz: Deepwater Asset Management predicted an Apple acquisition to bolster Apple Fitness+, estimating a $9 billion price tag—triple Apple’s largest prior deal. Experts noted synergies in hardware-software integration but highlighted regulatory hurdles.
- Private Equity Interest: May 2024 reports revealed firms exploring buyouts, drawn by Peloton’s cost-cutting potential. Shares jumped 11% amid talks of taking it private to unlock value.
| Year | Key Rumor | Potential Buyer | Stock Impact |
|---|---|---|---|
| 2022 | Full Sale Exploration | Amazon, Nike, Apple | +15% surge |
| 2024 | Buyout Talks | Private Equity Firms | +11% jump |
| 2024 | Fitness+ Synergy | Apple | Speculative $9B valuation |
Into 2025, no deals materialized, with Peloton prioritizing $200 million in annual savings by FY2025 end through 15% staff cuts and retail optimizations. For deeper insights, explore Peloton’s investor relations page.
Peloton’s Strategic Acquisitions: Building from Within
Rather than being bought, Peloton has aggressively acquired to fortify its ecosystem. It completed eight deals since 2019, averaging $420 million each, targeting fitness tech and manufacturing.
- Precor (2021, $420M): Acquired for U.S. manufacturing and commercial clients like hotels; boosted R&D and added 4.4 million members at close. Precor revenue grew 20% year-over-year in Q4 FY2024.
- Atlas Wearables, Otari, Aiqudo (2020–2021, $78.1M total): Added AI voice assistants, smartwatches, and interactive mats to enhance app integration.
- Latitude 32 Engineering (2021): Strengthened electronics supply chain in Poway, California.
These moves expanded sectors like wearable tech (1 acquisition) and customer service software (1), per Tracxn data. In 2022, Peloton exited owned manufacturing, partnering with Taiwan’s Rexon to cut costs and simplify supply chains. Recent sales, like the $4.2 million Output Park parcel in September 2024, further streamlined operations.
Current Financial Health and Restructuring Efforts
Peloton’s FY2025 shows stabilization efforts yielding results. Q1 FY2025 revenue hit $624 million, down 7% quarter-over-quarter but with gross margins improving via cost controls. Subscription revenue from secondary-market hardware rose 16% year-over-year in Q4 FY2024, attracting budget-conscious users with lower churn.
Restructuring highlights include:
- Workforce Reduction: 15% global cuts to save $200 million annually by FY2025 end.
- Retail Optimization: Closing stores and testing smaller formats; Bike+ now at 300 Costco locations for holiday 2024.
- Debt Management: Targeting positive free cash flow without sales growth; net debt reduced via asset sales.
| Metric | FY2024 | Q3 FY2025 Projection |
|---|---|---|
| Revenue | $2.71B | $2.49B TTM |
| Subscribers | 3M Connected | 2.98M (Q4 FY2024) |
| Adjusted EBITDA | Positive Q4 | Raised FY2025 Midpoint |
These steps position Peloton for sustained cash flow, reducing acquisition appeal. Track updates via Yahoo Finance’s Peloton stock page.
FAQ
Has Peloton ever been acquired?
No, Peloton Interactive remains standalone. It has acquired eight companies since 2019 but rejected buyout overtures.
Why do acquisition rumors persist for Peloton?
Peloton’s $1.7 billion debt and post-pandemic revenue dips make it attractive for deep-pocketed buyers like Apple, seeking fitness synergies.
What is Peloton’s subscriber count in 2025?
As of Q3 FY2025, Peloton has 6.4 million total members, with 3 million paid connected fitness subscribers.
Is Peloton profitable now?
Not fully—FY2024 net loss was $552 million—but Adjusted EBITDA turned positive in Q4 FY2024, with free cash flow goals for FY2025.
Could Peloton be acquired in the future?
Possible, especially by private equity amid restructuring, but CEO Stern prioritizes growth as an independent entity.
Final Thoughts
Peloton’s journey from pandemic phenom to resilient innovator underscores its enduring appeal in connected fitness. With no acquisition on the horizon, strategic buys like Precor and cost efficiencies signal a self-reliant path forward. Investors and users alike should watch for FY2025 free cash flow milestones, as Peloton pedals toward profitability in a competitive market. For the latest, visit Peloton’s official investor site.
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