Table of Contents
- Who Sells Elliptical Machines?
- Top Online Retailers for Elliptical Machines
- Amazon’s Extensive Selection
- Dick’s Sporting Goods Online Store
- Best Buy’s Tech-Integrated Options
- In-Store Retailers Selling Ellipticals
- Costco Wholesale Warehouses
- Walmart and Lowe’s Brick-and-Mortar
- Specialty Stores Like Fitness Factory
- Leading Brands and Their Distributors
- NordicTrack’s Market Dominance
- Bowflex and Sole Offerings
- Other Notable Brands
- Market Trends in Elliptical Sales
- Frequently Asked Questions
- Final Thoughts
- About Author
- Maksuda Khanam
As an Amazon Associate, I earn from qualifying purchases.
Who Sells Elliptical Machines?
Who Sells Elliptical Machines? Major retailers selling elliptical machines include Amazon, Dick’s Sporting Goods, Best Buy, Costco, and Walmart, with top brands like NordicTrack, Bowflex, and Sole holding significant market shares—NordicTrack at 10% dollar share in US fitness equipment.
Top Online Retailers for Elliptical Machines
Amazon’s Extensive Selection
Amazon dominates online sales with 34% unit share and 23.5% dollar share in US fitness equipment, offering ellipticals from brands like Sunny Health & Fitness and ProForm at average prices around $364. Shoppers benefit from user reviews, Prime shipping, and deals on models like the Sole E25, priced under $1,000.
Pros of buying on Amazon:
- Vast inventory: Over 100 best-selling ellipticals.
- Price range: $200-$3,000.
- Customer ratings: Average 4.3 stars for top models.
Explore Amazon’s best-selling elliptical trainers for current deals.
Dick’s Sporting Goods Online Store
Dick’s holds 6.8% unit share, featuring ellipticals from NordicTrack and Bowflex with online exclusives and curbside pickup. In 2025, they sold over 50 models, emphasizing durable options for home gyms.
Online perks include financing and expert guides. Average elliptical price: $500-$2,500.
Best Buy’s Tech-Integrated Options
Best Buy stocks ellipticals with smart features from brands like Bowflex Max Total 16, integrating with apps for tracking. They capture 66% of online fitness purchases, with models starting at $300.
In-Store Retailers Selling Ellipticals
Costco Wholesale Warehouses
Costco offers bulk-buy deals on ellipticals from ProForm and Teeter, with membership perks like extended warranties. In 2023, US wholesale elliptical sales hit millions, boosting in-store demand. Prices range $400-$1,500, with hybrid models popular.
In-store advantages:
- Hands-on testing.
- Immediate pickup.
- Seasonal discounts up to 20%.
Walmart and Lowe’s Brick-and-Mortar
Walmart, with 19% draw rate, sells budget ellipticals under $300 average, from brands like Sunny Health. Lowe’s focuses on striders and ellipticals for home setups, with in-store demos.
| Retailer | Average Price | Key Brands | Online/In-Store |
|---|---|---|---|
| Walmart | $296 | Sunny Health, ProForm | Both |
| Lowe’s | $400-$800 | Various striders | Both |
Check Lowe’s ellipticals and striders for local availability.
Specialty Stores Like Fitness Factory
FitnessFactory.com specializes in commercial-grade ellipticals from Precor and Spirit, catering to pros with rear-drive models. They hold niche market share for high-end sales.
Leading Brands and Their Distributors
NordicTrack’s Market Dominance
NordicTrack commands 5% unit and 10% dollar share in US fitness gear, sold via Dick’s, Amazon, and their site. Global elliptical market projected to $7.6B by 2032, with NordicTrack leading innovation.
“These 5 companies own the residential market,” notes industry analysis of NordicTrack, Sole, ProForm, Horizon, and Bowflex.
Bowflex and Sole Offerings
Bowflex, with under 5% unit share, distributes through Best Buy and Amazon, focusing on compact models like Max Trainer M6. Sole emphasizes durability, available at Costco.
For brand comparisons, visit Consumer Reports’ best ellipticals review.
Other Notable Brands
Life Fitness and Precor target commercial buyers via specialty retailers, holding strong in high-end segments. Schwinn sells affordable options at Academy Sports.
Market Trends in Elliptical Sales
Global elliptical trainers market valued at $6.7B in 2021, expected to reach $9.3B by 2029 at 4.2% CAGR. US fitness equipment average price dropped to $536 in 2025, with 66% online purchases.
Trends show rising demand for smart ellipticals, boosting sales by 5.9% annually.
Frequently Asked Questions
Where can I find elliptical machines near me?
Search in-store at Dick’s Sporting Goods, Best Buy, or Costco; use their locators for availability.
What are the best online sites to buy ellipticals?
Amazon leads with 34% market share, followed by brand sites like NordicTrack.
Which brands have the highest market share?
NordicTrack (10% dollar share), Bowflex, and Peloton dominate US sales.
Are there budget options under $500?
Yes, at Walmart or Amazon from Sunny Health & Fitness.
For more, see BarBend’s best places to buy ellipticals.
Final Thoughts
Amazon and Dick’s lead elliptical sales with diverse options, while brands like NordicTrack drive innovation amid a growing $9B+ global market. Compare prices and features to match your needs, prioritizing warranty and reviews for long-term value.
About Author
