Table of Contents
- Who Makes Exercise Bikes?
- Overview of Exercise Bike Manufacturers
- Leading Exercise Bike Brands
- NordicTrack
- Peloton
- Schwinn
- Bowflex
- Keiser
- Landice
- Manufacturing Insights
- Key Features of Top Brands
- Choosing the Right Brand
- FAQ
- Which brands make exercise bikes in the USA?
- Are Peloton bikes made in the USA?
- Which brand is best for budget exercise bikes?
- What features should I look for in an exercise bike?
- Final Thoughts
- About Author
- Mariar Fernandez
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Who Makes Exercise Bikes?
Who Makes Exercise Bikes? Major exercise bike manufacturers include NordicTrack, Peloton, Schwinn, Bowflex, Keiser, and Landice, with some like Keiser and Landice assembling in the USA, though most use globally sourced components.
Overview of Exercise Bike Manufacturers
The exercise bike market features a range of brands producing high-quality, durable equipment for home and commercial use. According to IBISWorld, the global fitness equipment market, including exercise bikes, was valued at $14.8 billion in 2024, with key players offering innovative designs and technology. Most brands source components globally but assemble in various countries, with few prioritizing domestic production. Below, we explore top manufacturers, their offerings, and manufacturing details.
Leading Exercise Bike Brands
NordicTrack
NordicTrack, part of ICON Health & Fitness, is a leader in home fitness equipment. Known for tech-heavy bikes, it offers studio, upright, and recumbent models with iFIT integration for interactive workouts.
- Headquarters: Logan, UT, USA
- Manufacturing: Primarily China, some assembly in the USA
- Key Models: X24 Bike ($1,999, 24” touchscreen, 24 resistance levels), S27i Studio Bike ($2,499, incline/decline features)
- Strengths: Large touchscreens, iFIT’s 10,000+ workouts, 10-year frame warranties
- Stat: Over 1 million iFIT subscribers globally in 2024, per ICON reports
Explore NordicTrack’s range at NordicTrack’s Official Site.
Peloton
Peloton revolutionized indoor cycling with its immersive classes and sleek bikes. Its subscription-based app offers 5,000+ on-demand workouts, making it a favorite for home gyms.
- Headquarters: New York, NY, USA
- Manufacturing: Taiwan
- Key Models: Peloton Bike+ ($2,495, auto-follow resistance, 24” touchscreen), Peloton Bike ($1,445, manual resistance)
- Strengths: Premium app, live classes, compact design
- Stat: Peloton reported 2.8 million subscribers in 2024, per company filings
Learn more at Peloton’s Official Site.
Schwinn
Schwinn, a legacy cycling brand, produces affordable, reliable indoor bikes under Nautilus, Inc. Its models cater to beginners and enthusiasts alike.
- Headquarters: Vancouver, WA, USA
- Manufacturing: China
- Key Models: IC4 ($799, 100 resistance levels, JRNY app), AD6 Airdyne ($689, air resistance)
- Strengths: Quiet magnetic resistance, budget-friendly, app compatibility
- Stat: Schwinn’s IC4 scored 4.5/5 in 2024 user reviews, per Verywell Fit
Check Schwinn models at Schwinn Fitness.
Bowflex
Bowflex, also under Nautilus, Inc., offers versatile bikes with unique features like leaning modes for core engagement.
- Headquarters: Vancouver, WA, USA
- Manufacturing: China
- Key Models: VeloCore ($999–$1,799, 16” or 22” touchscreen, JRNY app), C6 ($699, app-compatible)
- Strengths: Leaning mode, 100 resistance levels, dual-sided pedals
- Stat: VeloCore rated 4.8/5 for stability in 2025 testing, per Forbes
Explore Bowflex bikes at Bowflex’s Official Site.
Keiser
Keiser focuses on commercial-grade bikes with USA assembly, emphasizing durability and precision.
- Headquarters: Fresno, CA, USA
- Manufacturing: Assembled in California with domestic and global components
- Key Model: M3i Indoor Bike ($2,985, magnetic resistance, Zwift-compatible)
- Strengths: Quiet operation, robust build, 350-pound capacity
- Stat: Over 80% of components sourced domestically, per Keiser’s 2024 claims
See Keiser’s offerings at Keiser’s Official Site.
Landice
Landice, a family-owned brand, assembles premium bikes in the USA, focusing on quality and longevity.
- Headquarters: Randolph, NJ, USA
- Manufacturing: Assembled in New Jersey with mixed domestic/foreign materials
- Key Models: L7 Cardio Bike ($3,999, commercial-grade), L8 Upright ($4,299, 24 resistance levels)
- Strengths: High weight capacity (400 pounds), lifetime warranties
- Stat: Landice bikes rated 4.9/5 for durability in 2024 gym reviews, per ExerciseBike.net
Visit Landice’s Official Site for details.
Manufacturing Insights
Most exercise bikes are assembled in China or Taiwan due to cost efficiencies, with brands like NordicTrack, Peloton, Schwinn, and Bowflex sourcing components globally. Keiser and Landice stand out for USA assembly, though even they use some imported materials, as 100% USA-made bikes are rare due to complex supply chains, per AllAmerican.org. The FTC allows “Made in the USA” labeling if “all or virtually all” components are domestic, but steel frames (often USA-sourced) and electronics (typically imported) create a mixed origin.
- Key Materials:
For USA-made fitness equipment insights, see AllAmerican.org.
Key Features of Top Brands
| Brand | Price Range | Key Features | Manufacturing |
|---|---|---|---|
| NordicTrack | $999–$2,499 | iFIT, touchscreens, incline/decline | China, some USA assembly |
| Peloton | $1,445–$2,495 | Auto-follow resistance, 5,000+ classes | Taiwan |
| Schwinn | $689–$1,000 | JRNY app, quiet magnetic resistance | China |
| Bowflex | $699–$1,799 | Leaning mode, JRNY, 100 resistance levels | China |
| Keiser | $2,985 | USA assembly, Zwift-compatible | USA (mixed components) |
| Landice | $3,999–$4,299 | Commercial-grade, lifetime warranties | USA (mixed components) |
Choosing the Right Brand
Consider these factors when selecting a brand:
- Budget: Yosuda ($338) or XTERRA ($99.99–$1,599) for affordability; Landice for premium investment.
- Features: Peloton and NordicTrack for app integration; Schwinn for simplicity.
- Space: Folding bikes like XTERRA FB150 (18.1” x 18.1” folded) suit small spaces.
- Durability: Keiser and Landice offer high weight capacities (350–400 pounds) and robust warranties.
- Workout Style: Spin bikes (Peloton, Keiser) for HIIT; recumbents (NordicTrack R35) for low-impact.
For brand comparisons, visit ExerciseBike.net.
FAQ
Which brands make exercise bikes in the USA?
Keiser (Fresno, CA) and Landice (Randolph, NJ) assemble bikes in the USA, using some domestic materials, though 100% USA-made bikes are rare due to global component sourcing.
Are Peloton bikes made in the USA?
No, Peloton bikes are manufactured in Taiwan, with components sourced globally.
Which brand is best for budget exercise bikes?
Yosuda ($338) and XTERRA ($99.99–$1,599) offer affordable, reliable bikes with solid features like magnetic resistance and LCD monitors.
What features should I look for in an exercise bike?
Prioritize adjustable seats, magnetic resistance, app compatibility (e.g., iFIT, JRNY), and warranties (10-year frames are standard for top brands).
Final Thoughts
NordicTrack, Peloton, Schwinn, Bowflex, Keiser, and Landice lead the exercise bike market, offering diverse options from budget-friendly to premium models. Keiser and Landice prioritize USA assembly, while others manufacture in Asia for cost efficiency. Choose based on budget, space, and workout preferences—Peloton for immersive classes, Schwinn for value, or Landice for durability. Research warranties and app subscriptions to ensure long-term satisfaction.

