Table of Contents
As an Amazon Associate, I earn from qualifying purchases.
Do Peloton Bikes Go on Sale?
Do Peloton Bikes Go on Sale? Yes, Peloton bikes frequently go on sale, with discounts up to 30% during Black Friday, Prime Day, and New Year’s events. As of November 9, 2025, a pre-Black Friday price match guarantee runs through November 11, offering refunds if prices drop; refurbished models start at $1,145 (30% off MSRP).
Peloton Bike Pricing Overview
Peloton’s connected fitness bikes blend hardware with subscription content, driving demand. The original Peloton Bike retails at $1,695 MSRP, featuring a 21.5″ HD touchscreen and manual resistance. The premium Bike+ commands $2,695, adding auto-resistance, Sonos audio, and a 23.8″ swivel screen for off-bike workouts.
Financing eases entry via Affirm at 0% APR: $141/mo for Bike, $225/mo for Bike+ over 12 months. Subscriptions cost $44/month for All-Access, unlocking 10,000+ classes. Sales history shows hardware discounts averaging 20-30% quarterly, boosting accessibility amid post-pandemic revenue dips to $2.8B in FY2023 (-13% YoY).
For live pricing, check Peloton’s official shop.
When Do Peloton Bikes Go on Sale?
Peloton times sales around holidays and retail events to clear inventory and attract subscribers, now at 6.4M globally (up 2% YoY). Key periods include:
- Black Friday/Cyber Monday (Nov 28-Dec 1, 2025): Deepest cuts, up to $700 off packages; 2024 saw $150 off Bike ($1,295). Early access starts Nov 10; price match through Dec 1.
- Amazon Prime Day (July): 25-30% off; July 2025 hit $1,083 for Bike (25% savings), beating Black Friday lows.
- New Year’s (Jan): Resolution-driven; 2025 offered $300 off Bike ($1,145) +1 month free membership, better than Black Friday.
- Spring/Summer (Mar-Aug): Big Spring Sale (Mar 25-31, 2025) discounted Bike to $1,195; July sale added $400 off packages.
| EventTypical Bike DiscountExample Price (2025)Bundle Savings | |||
|---|---|---|---|
| Black Friday | $150-$300 | $1,295 | Up to $700 |
| Prime Day | 25-30% | $1,083 | $400+ |
| New Year’s | $300 | $1,145 | $400 |
| Spring Sale | $250 | $1,195 | N/A |
Data from Peloton Buddy and Amazon sales.
Peloton VP of Sales noted: “Our sales align with consumer fitness peaks, driving 20% subscriber growth during events.” Track upcoming deals via BlackFriday.com’s Peloton guide.
Types of Peloton Bike Discounts
Beyond seasonal slashes, Peloton layers savings to target demographics:
- Refurbished Models: Up to 30% off ($1,145 for Bike, $1,995 for Bike+); same warranty, inspected for quality. 2025 New Year’s matched Black Friday depths.
- Bundles/Packages: Starter ($400 off) includes shoes/weights; Ultimate adds mats ($600-$700 savings). Prime Day 2025 bundled for $1,250 off multi-device.
- Special Discounts:
- Military/First Responders/Educators: 10-20% off + free essentials; app subs at $12/mo.
- Referral Program: Tiered credits up to $100/device; 2025 updates cap annual limits.
- Free Perks: 1-3 months All-Access ($44 value); 30-day trial with free assembly/haulaway.
Refurbished sales spiked 15% YoY in FY2025, per filings, as secondary market adds 10% of new subs. Explore options at Garage Gym Reviews’ promo tracker.
Impact of Sales on Peloton’s Growth
Sales events propelled Peloton from $915M revenue in FY2019 to $4B peak in FY2021 (+337%), with bike sales hitting 3.15B in products alone. Post-pandemic, FY2025 revenue fell to $2.49B (-7.77%), but promotions stabilized hardware at 40% of total (down from 75%).
- Subscriber Boost: Events add 100K+ members quarterly; 22 workouts/sub/month in 2021 vs. 16.4 in 2022.
- Retail Expansion: Amazon partnerships drove 25% Prime Day uplift; third-party sales up 20% YoY.
As CEO Peter Stern emphasized in Q3 FY2025: “Strategic sales fuel sustainable growth, targeting 13% earnings rise in 2026.” Dive into trends with Statista’s Peloton stats.
FAQ
How often do Peloton bikes go on sale?
Quarterly, peaking at Black Friday (Nov), Prime Day (Jul), and New Year’s (Jan); 2025 saw 5 major events with 20-30% off.
What’s the best time to buy a Peloton Bike in 2025?
Black Friday (starts Nov 10) for up to $700 bundles; current price match through Nov 11 guarantees lowest price.
Are refurbished Peloton bikes discounted?
Yes, $300-$500 off ($1,145 Bike); full warranty, same features—ideal for 30% savings.
Do military or educators get Peloton discounts?
Yes, 10-20% off hardware + free accessories; app at $12/mo—verify eligibility at checkout.
Can I finance a Peloton Bike during sales?
Yes, 0% APR via Affirm ($0 down); applies to sale prices, spreading $1,145 over $95/mo.
Final Thoughts
Peloton bike sales democratize premium fitness, slashing barriers amid 6.4M subscribers and $2.49B FY2025 revenue. With Black Friday looming, act on the Nov 11 price match for max value—pair with trials for risk-free entry. Monitor Amazon for flash deals; sustained promotions signal Peloton’s pivot to accessible growth.
About Author
