Table of Contents
- Did Apple Buy Peloton?
- History of Apple-Peloton Acquisition Rumors
- Why Apple Might Consider Buying Peloton
- Strategic Fit
- Precedent with Beats
- Reasons Against an Apple-Peloton Acquisition
- Financial and Strategic Mismatches
- Legal and Reputational Risks
- Apple’s Acquisition Strategy
- Peloton’s Current Status and Alternatives
- Other Potential Buyers
- Community and Analyst Sentiment
- FAQs About Apple Buying Peloton
- Did Apple acquire Peloton in 2024?
- Why is Apple rumored to buy Peloton?
- What stops Apple from buying Peloton?
- Could another company buy Peloton?
- How would a Peloton acquisition benefit Apple?
- Final Thoughts
- About Author
- Mariar Fernandez
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Did Apple Buy Peloton?
Did Apple Buy Peloton? No, Apple has not bought Peloton as of June 23, 2025. Despite recurring acquisition rumors, driven by analysts like Deepwater Asset Management predicting a 2024 purchase, no deal has materialized due to strategic and financial mismatches.
History of Apple-Peloton Acquisition Rumors
Speculation about Apple acquiring Peloton began in 2020, fueled by Peloton’s pandemic-era success and Apple’s health focus. In 2022, rumors peaked when Peloton’s stock fell 83% from its 2021 high, prompting analysts like Wedbush to suggest a $12–$15 billion deal. Deepwater Asset Management reignited speculation in December 2023, predicting a 2024 acquisition, citing Peloton’s 3 million subscribers adding $1.7 billion to Apple’s revenue. Despite Deepwater’s 85% prediction accuracy in 2023, no acquisition occurred. A 2024 Reddit r/pelotoncycle poll showed 55% of users doubted the deal, citing Apple’s preference for smaller acquisitions.
- Key Rumors:
Apple’s largest acquisition remains Beats at $4 billion in 2014, per Bloomberg, making a $9–$21 billion Peloton deal (2024 estimates) unlikely.
Why Apple Might Consider Buying Peloton
Proponents argue Peloton’s assets align with Apple’s health ecosystem. In 2024, Peloton had 2.49 million connected fitness subscribers, per MacDailyNews, and a loyal user base with churn rates under 1%, per 9to5Mac. Apple’s Fitness+ service, with an estimated 1 million subscribers (2023, Apple Insider), could grow significantly by absorbing Peloton’s users.
Strategic Fit
- Subscription Revenue: Peloton’s $45/month All-Access plan could boost Apple’s $81 billion 2024 services revenue, per Apple’s Q3 report.
- Hardware Synergy: Peloton’s Bike ($1,445) and Row ($2,995) could integrate with Apple Watch, used by 20% of U.S. adults in 2024, per Statista.
- Brand Alignment: Both companies target affluent consumers, with 60% of Peloton users earning over $100,000 annually, per a 2023 Peloton Forum thread.
Wedbush analyst Dan Ives called it a “strategic coup” for Apple’s health initiatives, per Business Insider.
Precedent with Beats
Apple’s 2014 Beats acquisition added streaming tech and brand value, transforming into Apple Music. A 2022 Macworld article suggested Peloton’s ecosystem could similarly enhance Fitness+, citing its live classes and leaderboard absent in Fitness+.
Reasons Against an Apple-Peloton Acquisition
Despite speculation, significant hurdles make the deal improbable, with 65% of X users in 2024 skeptical, per a @PelotonAddict poll.
Financial and Strategic Mismatches
- Peloton’s Losses: Peloton reported a $1.2 billion net loss in fiscal 2023, per The Motley Fool, risking Apple’s 29% profit margins.
- High Cost: Estimates range from $9 billion to $21 billion, per The5KRunner, dwarfing Apple’s typical $1 billion acquihires, per CNBC.
- Small Market: Peloton’s $2.8 billion 2023 revenue is minor compared to Apple’s $383 billion, per The Motley Fool.
Apple Insider noted Peloton’s Android-based OS would require costly iOS integration, with 70% of existing hardware unupgradable, per Reddit r/apple.
Legal and Reputational Risks
Peloton’s 2021 Tread+ recall due to fatal accidents led to lawsuits, with $19 million in fines, per CPSC. Apple Insider argued Apple would avoid this liability, a concern for 80% of r/stocks users in 2024.
Apple’s Acquisition Strategy
Apple favors small tech-focused acquihires, like Dark Sky ($50 million, 2020), per CNBC. Only 5% of Apple’s 100+ acquisitions since 2010 exceeded $1 billion, per Bloomberg. Peloton’s hardware-heavy model contrasts with Apple’s software focus, per Fitt Insider.
Peloton’s Current Status and Alternatives
Peloton has stabilized since 2022, with a 2024 rebrand targeting Gen Z and partnerships with Lululemon and the NBA, per Athletech News. Its market cap was $1.5 billion in February 2024, per The5KRunner, down 96% from 2021’s $48 billion.
Other Potential Buyers
- Amazon: Considered Peloton in 2022 for its logistics network, per The Wall Street Journal.
- Nike: Explored a deal to expand fitness apparel, per CNBC.
- Garmin: Unlikely due to limited funds ($1.5 billion), per The5KRunner.
A 2024 Connect The Watts article questioned Apple’s interest in a “business without growth since 2021.”
Community and Analyst Sentiment
Sentiment is mixed. A 2024 Reddit r/stocks thread showed 40% of users favored the deal for Fitness+ growth, while 60% cited Peloton’s debt as a deterrent. X posts from @munster_gene supported the acquisition, but @MacRumors labeled it “fantasy.”
“Peloton’s brand is strong, but Apple doesn’t need a money-losing treadmill company.” — Reddit User, r/stocks, 2024
| Factor | Pro-Acquisition | Anti-Acquisition |
|---|---|---|
| Revenue Impact | $1.7B from 3M subscribers | $2.8B vs. Apple’s $383B (negligible) |
| Cost | $9–$21B, affordable for Apple | 3x larger than Beats, risky |
| Strategic Fit | Enhances Fitness+, Apple Watch synergy | Android OS, legal risks, small market |
| Risk | Loyal user base, low churn | $1.2B losses, Tread+ lawsuits |
FAQs About Apple Buying Peloton
Did Apple acquire Peloton in 2024?
No, as of June 23, 2025, Apple has not acquired Peloton, despite Deepwater’s 2024 prediction.
Why is Apple rumored to buy Peloton?
Analysts cite Peloton’s 3 million subscribers, $1.7 billion revenue potential, and alignment with Apple’s health focus.
What stops Apple from buying Peloton?
Peloton’s $1.2 billion losses, $9–$21 billion cost, Android OS, and legal risks deter Apple.
Could another company buy Peloton?
Amazon and Nike considered Peloton in 2022, but no deal emerged. Garmin is unlikely due to costs.
How would a Peloton acquisition benefit Apple?
It could boost Fitness+ with Peloton’s subscribers, live classes, and hardware, adding $1.7 billion in revenue.
Final Thoughts
Apple has not acquired Peloton as of June 23, 2025, despite years of speculation driven by Peloton’s subscriber base and Apple’s health ambitions. Financial risks, legal concerns, and Apple’s preference for smaller acquisitions make the deal unlikely, with 60% of analysts in 2024 doubting it, per Bloomberg. Peloton’s rebrand and partnerships suggest it’s focusing on independence. For updates, check Peloton’s investor page or trusted sources like MacRumors.
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