Table of Contents
- Who Sells Peloton?
- Overview of Peloton Products
- Official Peloton Sales Channels
- Peloton Showrooms and Micro-Stores
- Authorized Retailers for Peloton
- Online and Direct Delivery Details
- Used and Refurbished Peloton Sales
- FAQ
- Who are Peloton’s main authorized retailers in 2025?
- Does buying from retailers affect Peloton’s warranty?
- What’s the cheapest way to buy a Peloton Bike in 2025?
- Can I buy Peloton internationally?
- How has Peloton’s sales strategy changed in 2025?
- Final Thoughts
- About Author
- Mariar Fernandez
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Who Sells Peloton?
Who Sells Peloton? Peloton sells its bikes primarily through the official One Peloton website with direct delivery, at remaining showrooms in select U.S. cities like Austin and Dallas, and via authorized retailers including DICK’S Sporting Goods, Amazon, Costco, and Walmart.
Overview of Peloton Products
Peloton offers premium connected fitness equipment, led by the Cross Training Bike ($1,695) and Bike+ ($2,695), both featuring swivel HD screens for multi-workout versatility. In October 2025, new AI-enhanced models launched with cameras for form feedback, boosting engagement amid a 9% Q2 FY2025 hardware revenue drop to $253.4 million. Subscriptions drive 69% of revenue, with 6.1 million paid members as of Q3 FY2025, down 8% YoY but stabilizing at $624 million quarterly sales.
FY2025 revenue forecasts $2.46-2.47 billion, up slightly from $2.71 billion in 2024, as Peloton targets 540,000-550,000 app subscribers. 61 instructors deliver 13 workout types, attracting 66% of users aged 25-44.
Official Peloton Sales Channels
Direct sales via OnePeloton.com dominate, offering 0% APR financing through Affirm ($141.25/month for Bike) and HSA/FSA eligibility via Truemed. A 30-day home trial includes free pickup in 48 states, with haulaway for old gear ($95 fee).
Peloton Showrooms and Micro-Stores
Post-2022 restructuring, only 5 traditional showrooms remain in the U.S. (four in Texas, one in California), plus PSNY in NYC and two micro-stores in Nashville and Utah. These spaces allow test rides and demos, with micro-stores (kiosk-style) testing low-cost retail revival.
| Format | Locations | Key Features |
|---|---|---|
| Traditional Showrooms | Austin, Dallas (x3), San Francisco | Full demos, instructor events; 17 total U.S. as of March 2025 |
| Micro-Stores | Nashville, TN; Lehi, UT | Compact setups in malls; capital-light touchpoints |
| Studio Showroom | NYC (PSNY) | Live class viewing; not closing |
Pro Tip: Use the Peloton partner locator for nearby experiences.
Authorized Retailers for Peloton
Peloton expanded third-party sales in 2025, with 95% of hardware via partners like Amazon and DICK’S to counter direct declines. Costco’s November 2024-February 2025 promo sold bikes at $1,999 in-store ($496 off), reaching 300 locations.
- DICK’S Sporting Goods: In-stock Bikes with assembly; praised for apartment-friendly 4×2-foot design.
- Amazon: Prime deals, e.g., Bike at $1,195 during March 2025 Big Spring Sale ($250 off).
- Costco: Seasonal bundles; online at $2,199.
- Walmart: Basic models with fast shipping; expanding fitness aisle.
“Third-party retail captures incremental sales where shoppers already browse,” says CEO Peter Stern. Apparel now at Target and Nordstrom, per 2025 expansions.
Online and Direct Delivery Details
Online purchases hit 95% of sales, with free standard delivery (5-7 days) and $250 white-glove setup. Refurbished Bikes ($1,145) save 30%, including warranty; Repowered beta launched June 2025 for peer-to-peer in NYC, Boston, D.C.
2025 Delivery Stats:
- Contiguous U.S.: Free standard; restrictions in AK/HI/PR.
- International: Limited to Canada/UK/Europe via site.
- Returns: 30-day trial; $250 fee for pickup.
All-Access Membership ($44/month) unlocks content; 70% of $2.49B TTM revenue from subs. For trends, see Business of Apps’ Peloton stats.
Used and Refurbished Peloton Sales
Secondary markets thrive with 2025’s $95 used equipment fee on transfers. Official Repowered offers certified units; eBay lists 600+ Bikes averaging $800-1,200. Trade My Stuff provides 18-month warranties on pickups.
- Pros: 20-30% savings; full app access.
- Cons: Verify recall fixes (e.g., 2023 seat post).
“Repowered connects local buyers/sellers, cutting waste,” per Peloton’s June launch. Used sales up 15% amid economic caution.
FAQ
DICK’S, Amazon, Costco, and Walmart; use the partner locator for stock.
Does buying from retailers affect Peloton’s warranty?
No—12-month coverage applies via authorized sellers.
What’s the cheapest way to buy a Peloton Bike in 2025?
Refurbished at $1,145 direct or Amazon deals ($1,195); Costco promo ends February.
Can I buy Peloton internationally?
Yes, via site in Canada/UK; U.S. retailers ship domestically only.
How has Peloton’s sales strategy changed in 2025?
Shift to micro-stores and partners; hardware down 21% but subs steady.
Final Thoughts
Peloton’s 2025 pivot to partners and AI hardware sustains 6.1 million members despite revenue dips, with subs fueling recovery. Explore Statista’s Peloton overview for deeper insights.
About Author
