When Do Stationary Bikes Go on Sale?

When Do Stationary Bikes Go on Sale? Stationary bikes go on sale most frequently during January for New Year’s resolutions, Black Friday and Cyber Monday in November, and Amazon Prime Day in July, with average discounts of 20-50% on models from Peloton, NordicTrack, and Schwinn.

Major Sales Seasons for Stationary Bikes

Stationary bikes, a cornerstone of home fitness setups, see peak discounts tied to seasonal demand shifts and retail strategies. The global fitness equipment market is projected to reach $36.37 billion in 2025, growing at a 5.61% CAGR through 2030, driven by rising obesity rates (affecting 42% of U.S. adults) and home workout trends. This surge amplifies sales events, where retailers clear inventory for new models.

January: New Year’s Resolution Rush

January tops the list for stationary bike deals, as retailers target fitness enthusiasts resolving to get active. Discounts often hit 30-50% off, with models like the Peloton Bike+ dropping from $2,495 to under $1,800.

• Why it works: Post-holiday returns flood stock, and new-year hype boosts demand—80% of gym memberships start in January, spilling over to home gear.
• Key stats: U.S. home fitness sales spike 25% in Q1, per Statista, with cardio equipment like bikes leading.

Shoppers saved an average of $300 on upright bikes last January at Amazon and Dick’s Sporting Goods. For expert picks, check Wirecutter’s guide to the best time for fitness gear.

Black Friday and Cyber Monday: Holiday Blowouts

November’s Black Friday (November 28, 2025) and Cyber Monday (December 1, 2025) deliver the deepest cuts, with up to 47% off on premium bikes. Expect flash sales on Schwinn and Bowflex models, often bundled with accessories.

Pro tip: Sales extend through Cyber Week, with $600 off on Echelon connects reported last year. Track trends via Men’s Health Black Friday deals hub.

Amazon Prime Day: Mid-Year Steals

Held mid-July (exact 2025 dates TBA, typically July 16-17), Prime Day rivals holidays with 35% off on entry-level bikes like the DMASUN. It’s ideal for budget buyers, as stock lasts longer than Black Friday.

• Growth insight: Online fitness sales hit $33.4 billion in 2025, up 33.1% annually, fueling Prime Day volume.
• Quote: “Prime Day hasn’t hit Black Friday heights yet, so stock is plentiful,” notes Live Science editors.

For more, explore Live Science’s Prime Day exercise bike roundup.

Lesser-Known Opportunities for Discounts

Beyond majors, strategic timing yields hidden gems. End-of-summer clearances in September align with back-to-school lulls, offering 15-30% off on recumbent bikes as retailers prep for fall inventory.

Holiday Weekends and Off-Season Deals

Presidents’ Day (February 17, 2025) and Labor Day (September 1, 2025) trigger 20-40% reductions, especially on last-year models. Winter off-season (October-April) sees slow production, slashing prices by up to 30% at local shops.

Bullet-point perks:

• Gym liquidations: Post-COVID, 35+ stats show surplus stock at auctions, saving 50%+ on commercial-grade bikes.
• Used market: Platforms like REI’s refurbished section cut costs by 40%, with 92% offline retail dominance shifting online.

Dive deeper with Fitness Expo’s seasonal buying guide.

Types of Stationary Bikes and Sale Impacts

Choosing the right type maximizes savings. Upright bikes dominate 64% of male buyers, while recumbents grow at 8.62% CAGR among females for low-impact appeal.

1. Upright/Spin Bikes: Best for cardio; sales hit $289 on JOROTO during peaks.
2. Recumbent Bikes: Joint-friendly; $185 flash deals at Walmart.
3. Smart Bikes: Connected models like Peloton surge 32% annually.

Bold fact: Cardio gear like bikes leads Q1 sales spikes, per CDC data on 1 in 2 adults needing more activity.

FAQ

When is the absolute best month for stationary bike sales?

January edges out November, with semicontinuous deals from holiday carryover.

Are used stationary bikes a good sale alternative?

Yes—REI and Craigslist offer 40-60% savings, but inspect for functionality.

How much can I save on a Peloton during sales?

Up to $500 off, plus bundles; monitor for refurbished finals.

Do sales vary by bike type?

Upright models discount most (up to 47%), while smart bikes see tech-tied bundles.

Final Thoughts

Timing stationary bike purchases around January, Black Friday, and Prime Day unlocks substantial savings amid a booming $11.05 billion home fitness market in 2025. Prioritize needs—cardio for fat burn, low-impact for joints—and shop smart to sustain your fitness journey.

About Author

Mariar Fernandez

Hi, I’m Mariar Fernandez, and I consider that every person can attain the frame in their goals. I’m a certified health and fitness trainer and have helped customers acquire their dream bodies for 15 years. Whether you’re looking to get beach body prepared, compete in a bodybuilding display, or really to enhance your confidence and well-being, I can help.

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