Table of Contents
- How Much Was a Peloton Bike in 2020?
- 2020 Peloton Bike Pricing Overview
- Bundles and Promotions in 2020
- Peloton Bike+ Launch Impact (September 2020)
- Regional and Financing Variations in 2020
- Used and Resale Market in 2020
- Total Cost of Ownership in 2020
- FAQ
- How much did the original Peloton Bike cost in 2020?
- When did the Peloton Bike+ launch and how much was it?
- Was there a trade-in program in 2020?
- Did Peloton offer financing in 2020?
- How much was the subscription in 2020?
- Final Thoughts
- About Author
- Mariar Fernandez
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How Much Was a Peloton Bike in 2020?
How Much Was a Peloton Bike in 2020? In 2020, the Peloton Bike cost $1,895 MSRP (down from $2,245 pre-2019), with the Bike+ launching at $2,495 in September. Bundles added $150–$350; delivery/setup was $250. Subscription remained $39/month.
2020 Peloton Bike Pricing Overview
Peloton’s original Bike entered 2020 at $1,895, a $350 reduction from 2019’s $2,245 to boost accessibility amid pandemic demand. The Peloton Bike+ debuted September 9, 2020, at $2,495, replacing the premium tier. Delivery and setup: $250 nationwide, included in some bundles.
Q1–Q4 2020 revenue soared 172% to $1.826 billion, with 1.1 million connected fitness subscribers by year-end—up 134% YoY. Hardware sales hit $1.46 billion, driven by 557,000 Bike deliveries.
| Model | 2020 MSRP | Change from 2019 | Notes |
|---|---|---|---|
| Peloton Bike | $1,895 | -$350 | Standard model |
| Peloton Bike+ | $2,495 | New launch | Rotating screen, auto-resistance |
| Delivery/Setup | $250 | +$150 from 2018 | Required |
For historical pricing, see Peloton Buddy’s timeline.
Bundles and Promotions in 2020
Peloton offered tiered packages to offset delivery fees:
- Essentials: $1,995 total ($1,895 Bike + $250 delivery) — basic mat, weights.
- Family: $2,245 — added shoes, headphones.
- Works: $2,345 — full accessories (shoes, weights, mat, headphones).
Holiday 2020: $100 off bundles (November–December), dropping Essentials to $1,895 effective. No direct discounts on Bike alone due to supply shortages—waitlists reached 3 months.
Subscription: $39/month All-Access—unchanged from 2014 launch. App-only: $12.99/month.
Peloton Bike+ Launch Impact (September 2020)
Announced September 8, Bike+ introduced:
- 23.8″ rotating HD screen
- Auto-resistance
- 4-channel audio
- Apple GymKit
Original Bike continued at $1,895 as entry-level. Trade-in program launched: $700 credit for old Bikes toward Bike+. Q4 2020 saw 40% of sales shift to Bike+, per earnings call.
Quote from CEO John Foley (2020): “Bike+ redefines premium cycling at a price reflecting unmatched tech.”
Regional and Financing Variations in 2020
- U.S.: $1,895 + $250 delivery; taxes 6–10%.
- Canada: CAD $2,495 (~USD $1,900) + CAD $350 delivery.
- UK: £1,750 (~USD $2,300) + £150 delivery.
Financing via Affirm: 0% APR over 39 months — Bike at $58/month, Bike+ at $76/month. Down payment: 10–30% based on credit.
80% of 2020 buyers financed, per Q4 report—average transaction $2,100 with bundles.
Used and Resale Market in 2020
Pandemic resale boomed: Used original Bikes listed at $1,600–$2,000 on Craigslist/Facebook Marketplace—often above MSRP due to 8-week delays.
- eBay average: $1,950 (October 2020)
- Facebook Marketplace: $1,800–$2,200 (local pickup)
No official refurbished program until 2021—third-party sellers dominated.
Total Cost of Ownership in 2020
Year-one breakdown (Bike):
- Hardware: $1,895
- Delivery: $250
- Subscription: $468 ($39 × 12)
- Total: $2,613
Bike+: $3,461 year one. ROI: 3 workouts/week saved ~$1,500 vs. studio classes.
Accessories (sold separately):
- Shoes: $125
- Weights: $25–$50
- Mat: $75
FAQ
How much did the original Peloton Bike cost in 2020?
$1,895 MSRP + $250 delivery/setup.
When did the Peloton Bike+ launch and how much was it?
September 9, 2020, at $2,495.
Was there a trade-in program in 2020?
Yes—$700 credit for original Bike toward Bike+.
Did Peloton offer financing in 2020?
Yes—0% APR over 39 months via Affirm; $58/month for Bike.
How much was the subscription in 2020?
$39/month All-Access; $12.99 App-only.
Final Thoughts
In 2020, the Peloton Bike at $1,895 (or $2,145 delivered) fueled a 172% revenue surge amid pandemic fitness shifts, with Bike+ at $2,495 setting a premium benchmark. Bundles and 0% financing made entry accessible despite shortages—proving strategic pricing drove 1.1 million subscribers by year-end.
About Author
