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Does Peloton Have Stores?
Does Peloton Have Stores? Yes, Peloton maintains a limited physical retail presence in the US through traditional showrooms and innovative micro-stores, with about 5 traditional locations and plans for 10 micro-stores by late 2025, focusing on cost-efficient customer experiences.
Peloton’s Physical Retail Evolution
Peloton Interactive, a leader in connected fitness, launched its first showroom in 2018 at the Mall at Short Hills in New Jersey to let customers test bikes and treads firsthand. This hybrid model blended experiential retail with online sales, peaking at nearly 100 showrooms across North America by 2022. Post-pandemic demand shifts prompted aggressive cost-cutting, reducing the footprint from 97 locations to just 13 by mid-2025.
In fiscal 2025, Peloton closed 24 underperforming showrooms, saving on high mall rents while prioritizing profitability. CEO Peter Stern emphasized an omnichannel approach: “We aim to meet customers everywhere—retail stores, gyms, hotels, online, and events.” This strategy aligns with broader retail trends, where brands like Macy’s and Ulta use small-format stores to expand reach without excess overhead.
Current Peloton Store Locations in the US
As of October 2025, Peloton operates a slimmed-down network emphasizing high-traffic areas. Traditional showrooms, designed for immersive trials, number only five, clustered in Texas and California for regional efficiency.
| Type | Location | Details |
|---|---|---|
| Traditional | Dallas, TX (NorthPark Center) | Full bike/tread demos, classes available |
| Traditional | Houston, TX (The Galleria) | Apparel sales, instructor meet-and-greets |
| Traditional | San Antonio, TX (The Shops at La Cantera) | Trial rooms for 45-minute workouts |
| Traditional | Austin, TX (The Domain) | Community events, equipment fittings |
| Traditional | Irvine, CA (Irvine Spectrum Center) | West Coast hub, seasonal promotions |
| Micro-Store | Nashville, TN (Mall at Green Hills) | Kiosk-style, outperforms full stores in revenue |
| Micro-Store | Murray, UT (Fashion Place Mall) | Opened July 2025, focuses on Cross Training gear |
| Micro-Store | Las Vegas, NV (Fashion Show Mall) | July 2025 opening, high tourist traffic |
| Micro-Store | Boston, MA (Legacy Place) | October 2025, demos new hardware |
| Micro-Store | Short Hills, NJ (The Mall at Short Hills) | Original site, refreshed for holidays |
| Micro-Store | Seattle, WA (University Village) | October 2025, tech-savvy audience |
Additional micro-stores are slated for Dallas and Chicago by year-end, hitting Peloton’s goal of 10 compact sites. The Peloton Studios New York (PSNY) retail space remains a flagship, separate from traditional counts, offering live class views.
For the latest map, visit Peloton’s official showroom locator.
The Rise of Peloton Micro-Stores
Peloton’s micro-stores represent a pivot to agile retail, occupying just one-tenth the space of legacy showrooms yet matching or exceeding their performance metrics. The Nashville pilot, opened in late 2024, generated higher revenues and engagement per square foot, proving the model’s viability.
Key advantages of micro-stores:
- Lower Costs: Minimal rent in malls like Fashion Place, reducing overhead by 90% compared to full stores.
- Targeted Engagement: Focus on quick demos of the new Cross Training line, driving impulse buys.
- Scalability: Plans for 10 sites by December 2025, timed for holiday peaks when fitness resolutions surge—U.S. gym memberships rise 20% in January alone.
Retail analyst Neil Saunders notes, “Peloton is caught between high costs and visibility needs; micro-stores strike the balance.” This format echoes successes by brands like Warby Parker, whose kiosks boosted trial rates by 35%.
Explore micro-store impacts in eMarketer’s retail strategy analysis.
Peloton’s Broader Retail Partnerships
Beyond owned stores, Peloton expands through third-party channels. Equipment demos appear in over 500 Dick’s Sporting Goods locations, where in-store trials convert 25% higher than online-only shoppers. Apparel lines, launched in 2021, now sell on Amazon, Target Plus, and Nordstrom, reaching 40 million monthly shoppers.
Partnership Highlights:
- Gyms & Hotels: Installed in 10,000+ Equinox and Hilton properties, exposing 5 million annual guests.
- Retail Platforms: Amazon listings drove 15% of 2025 apparel sales, per Peloton’s Q4 shareholder letter.
- Events: Pop-ups at marathons and trade shows, like the 2025 Berlin Half, foster community ties.
This ecosystem ensures accessibility, with 70% of new members discovering Peloton via partners. For partnership details, check Peloton’s investor relations page.
Statistics on Peloton’s Retail Impact
Peloton’s retail tweaks have measurable effects amid a $30 billion connected fitness market projected to grow 8% annually through 2030.
- Store Reduction: From 80+ in 2022 to 13 in 2025, cutting retail costs by $50 million yearly.
- Micro-Store ROI: Nashville site achieved 10x revenue efficiency vs. averages.
- Conversion Boost: In-store trials lift purchase rates by 40%, per internal data.
- Global Reach: 6 million subscribers, with US retail driving 20% of hardware sales.
These figures underscore Peloton’s pivot: physical touchpoints now fuel 30% of leads, up from 15% pre-2025.
FAQ
How many Peloton stores are there in the US in 2025?
Peloton has 5 traditional showrooms and 6 operational micro-stores, with 4 more opening by December.
Can I buy Peloton equipment in-store?
Yes, select locations offer direct sales, but most guide to online delivery with white-glove setup.
Are Peloton micro-stores the same as full showrooms?
No, micro-stores are compact kiosks for quick demos, while full sites provide extended classes and events.
Does Peloton ship to stores for pickup?
Pickup isn’t standard; focus is on home delivery, but partners like Dick’s enable in-store trials.
Will more stores open internationally?
Current focus is US; Canada has 2 remaining, with pop-ups in Australia testing waters.
Final Thoughts
Peloton’s refined store strategy—blending sparse traditional sites with expanding micro-stores—optimizes costs while sustaining tactile engagement in a digital-first world. As the brand eyes healthspan innovations, these outposts will likely evolve, ensuring Peloton remains a fitness staple. For updates, monitor Peloton’s newsroom.
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