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Does Peloton Have Physical Stores?
Does Peloton Have Physical Stores? Yes, Peloton maintains a limited physical retail presence in 2025 through micro-stores, a handful of legacy showrooms, and retail partnerships, though it has significantly reduced its footprint by closing dozens of larger locations amid cost-cutting efforts.
Peloton’s Physical Retail Evolution
Peloton Interactive, the pioneer in connected fitness, launched its first showroom in 2013 at New Jersey’s Mall at Short Hills as a pop-up to let customers test bikes in person. This experiential model drove early adoption, with showrooms blending sales, demos, and community events. By 2019, Peloton expanded to over 80 global locations, peaking during the pandemic when home fitness demand surged 172% year-over-year, per Statista. However, post-2022, as gym reopenings cooled hardware sales by 27% in Q3 FY2025, Peloton pivoted to streamline operations.
Key Milestone Timeline:
- 2013-2019: Rapid expansion to 80+ showrooms worldwide, focusing on high-traffic malls.
- 2020-2021: Pandemic boom adds temporary pop-ups; revenue hits $4 billion.
- 2022-2024: Initial closures begin; 40+ U.S. sites shutter to cut $100 million in annual rent.
- 2025: Shift to micro-stores; only 11 legacy U.S. showrooms remain by mid-year.
This evolution reflects broader fitness industry trends: 68% of consumers prefer hybrid omnichannel experiences, according to a McKinsey report.
Current Physical Store Landscape in 2025
As of October 2025, Peloton operates a hybrid model emphasizing efficiency over scale. Traditional “legacy” showrooms—immersive spaces for full workouts—number just five in the U.S. (one in California, four in Texas), plus the Peloton Studios New York (PSNY) experiential hub. Globally, permanent sites are scarce, with full closures in Australia and Canada by September.
Enter micro-stores: Compact kiosks (under 500 sq ft) in malls, costing 70% less in rent while matching sales traffic. Peloton aims for 10 operational by year-end, up from two pilots. Early data shows Nashville’s micro-store generating equivalent revenue to legacy sites at reduced overhead.
| Store Type | Count (U.S., Oct 2025) | Features | Avg. Size |
|---|---|---|---|
| Legacy Showrooms | 5 + PSNY | Full demos, private rooms, events | 2,000-5,000 sq ft |
| Micro-Stores | 10 (target) | Quick trials, consultations | 300-500 sq ft |
| Pop-Ups | Temporary (e.g., 2 in Australia, now closed) | Seasonal testing | Varies |
For exact locations, visit Peloton’s Showroom Finder.
Reasons Behind Peloton’s Retail Closures
Economic pressures drove Peloton’s 2025 downsizing. Hardware sales dropped 27% YoY in Q1 FY2025 amid market saturation and competition from budget apps like Zwift. High mall rents—up 15% since 2020, per CBRE—exacerbated losses, prompting closures of underperformers like Los Angeles’ Westfield Century City and Atlanta’s Avalon in June.
“We continued efforts to close underperforming first-party retail stores,” stated interim CEO Karen Boone in Q1 FY2025 earnings.
Layoffs hit 15% of staff in 2024, saving $150 million annually, but retail rationalization targets $200 million more by 2026. CEO Peter Stern, ex-Apple exec, emphasized: “Physical presence matters, but it must be flexible.” This aligns with industry shifts; 45% of fitness retailers consolidated footprints post-pandemic, notes Deloitte.
Impact Stats:
- Closures YTD 2025: 15 U.S./Canada sites, reducing footprint 60% from 2022 peak.
- Cost Savings: $50 million projected from micro-store pivot.
- Sales Shift: 75% of hardware now online, up from 50% in 2021.
Benefits of Visiting a Peloton Physical Location
Despite the trim, physical spots boost conversion 40% over online-only, per internal data, by offering hands-on trials. Test the Bike+ ($2,495) or Tread ($3,495) with live-streamed classes, get setup tips, and join events like instructor meet-and-greets.
Top Reasons to Go:
- Immersive Demos: Ride a 30-minute class; 85% of visitors convert to members.
- Expert Consults: Free fittings and financing via Affirm (0% APR options).
- Community Vibe: Local events foster loyalty; Nashville micro-store saw 2x foot traffic vs. legacy.
- Apparel Try-Ons: Select gear available, though most sales are online.
Micro-stores excel in high-density areas, with Las Vegas and Murray, UT, openings in July drawing 30% more walk-ins than expected. For broader access, Peloton partners with Dick’s Sporting Goods and hotels like Hilton, where 500+ properties host bikes.
Alternatives to Peloton Showrooms
Can’t find a store nearby? Explore these options:
- Retail Partners: Demo at Dick’s Sporting Goods or Best Buy; 200+ U.S. locations stock Peloton.
- Hotel Trials: Use the Peloton Hotel Finder for in-stay access at 1,000+ properties.
- 30-Day Home Trial: Buy online with free delivery/setup; return for full refund if unsatisfied.
- Virtual Tours: PSNY live streams on YouTube for remote peeks.
These channels maintain Peloton’s 6 million subscribers, with app-only users up 25% in 2025.
FAQ
Q: How many Peloton stores are left in the U.S.?
A: Approximately 16, including 5 legacy, 10 micro-stores, and PSNY as of October 2025.
Q: Are Peloton physical stores profitable?
A: Micro-stores yes—matching legacy earnings at 70% lower costs; traditional ones vary by location.
Q: Can I buy Peloton equipment in-store?
A: Limited stock; most purchases ship from warehouse. Apparel often available on-site.
Q: What’s the difference between a showroom and micro-store?
A: Showrooms offer full workouts and events; micro-stores focus on quick demos and consultations.
Q: Does Peloton plan more international stores?
A: Focus is U.S.-centric; pop-ups test markets like Australia, but no major expansions announced.
Final Thoughts
Peloton’s 2025 retail strategy smartly balances tactile experiences with fiscal prudence, ensuring physical stores enhance—not hinder—its digital dominance. Whether testing a micro-store bike or opting for home delivery, the brand’s core value—motivating workouts—remains accessible. For the latest, check Peloton’s investor updates. Stay fit, stay connected.
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