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Does Peloton Have Gyms?
Does Peloton Have Gyms? No, Peloton does not own or operate traditional gyms. Instead, it focuses on its flagship Peloton Studios for live class production and member events, while expanding access through equipment placements and partnerships in over 5,400 Hilton hotels and thousands of Equinox locations, reaching millions of users annually.
Peloton’s Studio Model vs. Traditional Gyms
Peloton Interactive prioritizes connected fitness over brick-and-mortar gyms, streaming live classes from its owned studios to 6 million global subscribers as of 2025. Founded in 2012, the company disrupted fitness by blending high-production workouts with hardware like the Bike and Tread, peaking at $4 billion revenue in 2021 but pivoting post-pandemic to profitability amid a 75% subscriber drop.
Peloton Studios—its core physical hubs—host production and limited in-person classes, not open-membership gyms. CEO Peter Stern stated in June 2025, “We’re exploring gym placements via Precor to broaden reach without owning facilities.” This B2B shift targets commercial spaces, with the $30 billion connected fitness market growing 8% yearly through 2030.
For studio details, explore Peloton Studios official site.
Peloton Studios: Flagship Locations Worldwide
Peloton operates two primary studios for content creation and experiential events, not daily gym access. Peloton Studios New York (PSNY), at 370 10th Avenue near Hudson Yards, features four dedicated spaces for Bike, Tread, strength, and yoga classes, with summer 2025 upgrades including cinematic cameras and renovated plazas.
Peloton Studios London (PSL) mirrors this setup, hosting runs, rides, and global events like the June 2025 Run Club 5K. Both sites limit public access to member days and trials, producing 3,000+ monthly classes streamed worldwide.
| Studio | Location | Key Features | 2025 Updates |
|---|---|---|---|
| PSNY | 370 10th Ave, New York, NY | Bike/Tread studios, yoga space, leaderboard | Camera upgrades, Run Club launch |
| PSL | 6-8 Waterden Rd, London, UK | Cycling/run areas, strength zones | Schedule tweaks for PSNY support, 3K/5K events |
In-person spots fill quickly via app booking, with free rentals for shoes and mats. These studios drove 15% of Peloton’s 2025 content production, boosting engagement by 20% year-over-year.
Expansions into Commercial Gym Spaces
Peloton’s 2025 strategy emphasizes B2B equipment distribution over owned gyms. The Peloton Pro Series—durable Bike+, Tread+, and Row+ variants—targets small fitness centers, hotels, and corporate sites, addressing prior durability critiques in high-use environments.
Through subsidiary Precor, Peloton integrates workouts into existing gym machines, expanding to 500+ U.S. facilities by Q3 2025. This generated $150 million in commercial revenue, up 35% from 2024, per investor updates.
Benefits for gyms:
- Seamless Integration: Precor compatibility adds Peloton classes without full hardware swaps.
- User Analytics: Tracks engagement, with 40% higher retention in partnered sites.
- Revenue Share: Gyms earn from app referrals, averaging $5 per active user monthly.
Analyst Neil Saunders remarked, “Peloton’s commercial pivot mirrors SoulCycle’s studio model but scales via partnerships.” Check Precor’s Peloton integration guide for setup.
Key Partnerships: Hilton and Equinox
Peloton’s gym access thrives via alliances. Hilton’s 2022 partnership installed Bikes in all 5,400 U.S. properties by year-end, expanding to 90+ countries by 2025, serving 5 million annual guests. A 2025 refresh added in-room TV classes via Connected Room tech, with 90% of travelers prioritizing wellness routines.
Equinox+ integrates Peloton content across 100+ clubs, offering hybrid classes that boosted member retention by 25%. Other ties include Life Time and YMCA sites, totaling 10,000+ locations.
Partnership Stats (2025):
- Hilton: 98% of U.S. travelers seek wellness; 90% of Peloton members prefer partnered hotels.
- Equinox: 1 million joint sessions, driving 15% of Peloton’s B2B growth.
- Global Reach: Wellness tourism hits $1.3 trillion, with Peloton capturing 10% via hotels.
Hilton VP Amanda Al-Masri noted, “Peloton empowers routines on the road, elevating stays.” Find locations at Hilton’s Peloton page.
Statistics on Peloton’s Gym and Partnership Impact
Peloton’s non-owned gym strategy yields strong metrics in a $1.3 trillion wellness tourism sector by 2025.
- Hotel Installs: 5,400+ Hilton sites; 90% traveler demand for fitness amenities.
- Commercial Revenue: $150 million, 35% YoY growth from Pro Series.
- User Engagement: 40% retention lift in partnered gyms; 200 scenic rides added for variety.
- Member Preference: 90% favor hotels with Peloton access, per surveys.
These efforts fuel 30% of new subscriptions via partners, up from 10% in 2023.
FAQ
Does Peloton own any gyms outside its studios?
No, Peloton focuses on studios for production and partners for gym access, with no traditional owned facilities planned for 2025.
Can I take Peloton classes at Hilton hotels?
Yes, access Bikes in fitness centers and in-room videos at 5,400+ properties; no membership required for basics.
How many Equinox locations have Peloton equipment?
Over 100 clubs integrate Peloton content, offering hybrid classes nationwide.
Are Peloton Studios open to the public?
Limited access via app-booked trials and events; not daily gyms.
What’s new for Peloton in commercial gyms 2025?
Pro Series launches for durability, plus Precor integrations in 500+ sites.
Final Thoughts
Peloton’s gym strategy—centered on studios and expansive partnerships—delivers accessible fitness without ownership overhead, aligning with 2025’s connective wellness trends. As AI features like Peloton IQ roll out, expect deeper B2B ties. Stay updated via Peloton’s investor news.
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