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Did Peloton Stop Making Bikes?
Did Peloton Stop Making Bikes? No, Peloton has not stopped making bikes; as of September 2025, the company continues production through manufacturing partners, with active sales of the standard Bike ($1,445) and Bike+ ($2,495), plus plans for a refreshed model launch in October 2025.
Did Peloton Stop Making Bikes: Current Status and Future Plans
Historical Context: Pauses and Shifts in Production
Peloton paused bike production in January 2022 amid post-pandemic demand drops, halting the premium Bike+ and planning a six-week Tread pause. By July 2022, it fully ceased in-house manufacturing at Tonic facilities, outsourcing to partners like Rexon for flexibility. These moves cut costs during a revenue dip from $4 billion in FY2021 to $2.71 billion in FY2024.
Key Timeline:
- 2022: Production pauses; shift to partnered manufacturing.
- 2023-2024: Focus on software and app growth, with 6.4 million app members by 2024.
- 2025: Resumed stability, with Q4 2024 hardware sales contributing to $743.6 million quarterly revenue.
No evidence of full discontinuation; rumors stem from 2022 slowdowns. Track updates via Peloton’s News Blog.
Current Production and Availability
Peloton actively manufactures and sells bikes via partners, with no 2025 halts reported. The standard Bike and Bike+ remain in stock, certified refurbished units at $1,145/$1,995. Over 400,000 units sold in 2025, supporting 3 million subscribers.
Availability Highlights:
- New Units: $1,445 Bike; free U.S. delivery, 30-day trial.
- Refurbished: Full warranty; HSA/FSA eligible.
- Global Reach: Sold in 50+ countries, with 2.98 million paid subs in Q4 2024.
Peloton’s valuation hit $2.5 billion by March 2025, signaling hardware viability. Browse options at Peloton Bike Page.
| Model | Price (New) | Refurbished | Key Features |
|---|---|---|---|
| Bike | $1,445 | $1,145 | 22″ HD screen, manual resistance |
| Bike+ | $2,495 | $1,995 | Rotating screen, auto-resistance |
Upcoming Refreshes and Innovations
Peloton plans its biggest upgrades since 2020, launching a refreshed Bike in October 2025 with a new rotating screen and AI app integration. This targets sales rejuvenation, alongside treadmill updates and refurbished strategy tweaks. Q1 2025 revenue guidance: $525–$545 million, despite summer dips.
Planned Enhancements:
- AI Features: Personalized metrics in classes.
- Hardware Tweaks: Monitor mounting for Tread; peripherals like kettlebells.
- Programs 3.0: Relaunched in June 2025 for structured workouts.
“These upgrades will revitalize our hardware lineup,” per Bloomberg reports. Follow announcements on Peloton Buddy Rumors.
Impact on Users and Market Position
Ongoing production sustains Peloton’s 92% subscriber retention rate after year one. Used market thrives, with a $95 activation fee introduced in August 2024 for second-hand buyers. Competitors like Echelon offer cheaper alternatives ($800 bikes), but Peloton leads with 10,000+ classes.
User Benefits:
- Warranty Transfers: Full coverage for refurbished via serial check.
- App Access: $12.99/month digital option for non-owners.
No X posts since 2025 indicate discontinuation concerns. Verify history at Peloton Warranty Summary.
FAQ
Q: Why did rumors start about Peloton stopping bike production?
A: From 2022 pauses due to demand drops; resolved via outsourcing.
Q: Are Peloton Bikes still available to buy in 2025?
A: Yes, new and refurbished; delivery in contiguous U.S.
Q: What’s next for Peloton hardware?
A: October 2025 refresh with AI and screen upgrades.
Q: Does Peloton plan to discontinue any models?
A: No; focus on updates, unlike 2022 Tread+ halt.
Q: How has production changed since 2022?
A: Fully partnered; no in-house facilities.
Final Thoughts
Peloton continues bike production in 2025, with 400,000+ units sold and a $2.5 billion valuation, countering old rumors through partner manufacturing and October refreshes. This sustains its connected fitness lead, blending hardware innovation with subscription growth for long-term user engagement.
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